I worked In-house for Bently Heritage Estate Distillery when I had the immense honor of conceptualizing and bringing to life several brands. Juniper Grove Gin is a family of single-estate gins from Minden, Nevada. Juniper Grove gin focused very much on tilting its hat to history while also offering something modern and fresh within the gin category. Juniper Grove refers back to a place on the company’s property, tying back to the estate story of how the gin is made from 100% grains grown, processed, and distilled within the Bently estate. From leading the product development efforts to then being in charge of marketing the brand, this one will always be near and dear to me.
My role included:
Product Launch & Go-To-Market Strategy
Digital, Advertising, Communications, & Creative marketing strategy
Brand Development
Trademark Management
Supply Chain Management
Product Management
Creative Credits:
AetherNY — Packaging Design and Brand Identity
Chris Holloman — Photography
Jody Horton — Photography
Jim Spadoni/Truewest Media — Video Production