I worked in-house for Bently Heritage Estate Distillery from the company’s inception until after the doors opened to the public and the first products went to market. During my tenure, I led technology initiatives, product, and marketing. I had the immense honor of conceptualizing and bringing to life several brands including Juniper Grove gin, Source One vodka, and Hecate liqueur. The most unique part of my experience was in my involvement with different parts of the business. I learned to talk with everyone from legal counsel to designers and ranchers, truly getting an experience that gave a wide breadth as well as a deep understanding.
My role included:
Product Launch & Go-To-Market Strategy
Digital, Advertising, Communications, & Creative marketing strategy
Brand Development
Trademark Management
Supply Chain Management
Product Management
