Source One Vodka

Client: Bently Heritage Estate Distillery

Awards and Accolades:

American Distilling Institute: Best of Category - Excellence in Packaging

American Distilling Institute: Gold Medal - Excellence in Packaging

Indigo Award: Gold Medal - Packaging Design

Indigo Award: Gold Medal - Branding

I worked in-house for Bently Heritage Estate Distillery when I had the immense honor of conceptualizing and bringing to life several brands. Source One Vodka is a family of single-estate vodkas from Minden, Nevada. Source One focused on highlighting the exceptional water source used in the vodka production. All the water is from a dedicated well, simply name “Well One” and its fed by snowmelt from the sierra mountains. Source One is a true expression of the land. It’s made from 100% grains grown, processed, and distilled within the Bently estate. From leading the product development efforts to then being in charge of marketing the brand, this one will always be near and dear to me.

My role included:

• Product Launch & Go-To-Market Strategy

• Digital, Advertising, Communications, & Creative marketing strategy

• Brand Development

• Trademark Management

• Supply Chain Management

• Product Management